Meet
Kim Herman, PCC
the heart, brain, mom, and coach behind Struggle Bus Coaching.
My Story: Why I Built Struggle Bus Coaching
When my youngest daughter was diagnosed with dyslexia in first grade, we also learned that ADHD was likely part of her picture. At the time, she was managing well enough that we didn’t jump into formal ADHD support, but the specialist warned us that at some point we would hit a wall.
In the third grade we hit it, hard.
I quickly became a fierce advocate for dyslexia and dug in deeply to make sure that my child wasn’t being left behind. I learned all that I could about learning differences. I even trained and became an Augustine Literacy Tutor to work with other students who needed support, knowing that the knowledge would help me to work better with my own child. As my daughter went through school we learned so much about dyslexia and when she was in the third grade that wall that were warned about came up.
And we hit it hard.
I became a fierce advocate for dyslexia support. I spent my time digging into research, learning everything I could about learning differences, and earning specialized literacy training to support struggling readers. After several years and lots of trial and error she was finally in the right place and making huge progress in reading… but her ADHD could no longer hide in the background.
The executive function struggles that had always been “quirky” suddenly became daily roadblocks. We would show up at school with no shoes. The mornings were pure chaos. And the mental load of managing it all? Exhausting.
So we got her formally evaluated — and ADHD became a household word in our home.
And then COVID hit.
Everything intensified — fast.
Overnight, I went from busy, high-performing mom to Zoom school supervisor and home-everything. While other parents seemed to be holding it together, I could barely unload the dishwasher. I felt stuck in a way I couldn’t explain.
At one of my daughter’s medication check-ins, the provider asked me a series of questions about how she functioned.
And I realized… I was answering for myself, too.
I scheduled my own evaluation.
The result?
Severe combined-type ADHD.
Suddenly, my whole life made sense.
The perfectly executed all-nighters? Hyperfocus.
My constant need to be around people…
Stimulation-seeking.
My sudden urge to disappear into a quiet corner…
Overstimulation.
The struggle to study and test?
My brain working differently.
The brilliant event planner + last-minute chaos combo?
ADHD — the “mystery ingredient” in my special sauce.
I even realized why I had written the same quote in every paper planner since middle school:
“The secret of success is to be like a duck, smooth and unruffled on top but paddling furiously underneath.”
I wasn’t lazy.
I was paddling.
The diagnosis didn’t fix everything but it unlocked the path forward.
I read the books.
Tried the systems.
Therapy helped heal pieces…
But something was still missing.
Much later, I discovered coaching and the world opened up.
Coaching helped me do something with what I knew about my brain:
More forward motion. Less shame. Better days.
That’s when I knew:
This is my work.
I wanted to build what I could not find when my family needed it most.
Struggle Bus Coaching was born and I have not looked back.
From Real Life Struggle to Real Life Support
I trained for more than two years, earned my Professional Certified Coach (PCC) credential through the International Coaching Federation (the gold standard in coaching) completed advanced ADHD-specific coach education, and was recognized as a Professional ADHD Coach through the ADHD Coaches Organization.
Now, I coach:
Adults navigating work, home, and the swirl in their brain
Teens who need executive function support and someone who “gets it”
Parents who love their kids fiercely but are exhausted by the daily battles
I’ve had the honor of:
Coaching clients across the U.S. and internationally
Presenting nationally on ADHD strategies and tools
Partnering with organizations to support real-world productivity
Supporting individuals through career transitions using ADHD-friendly approaches
Here in Kernersville, NC, Struggle Bus Coaching has become the place I desperately needed long before I had the words or understanding for what ADHD really was.
Today, I help ADHDers and those who love them:
build momentum, feel capable, and move forward one doable step at a time.
Why I Coach the Way I Do
Struggle Bus Coaching is built on three things:
1. Lived Experience
I know what it’s like to juggle my own ADHD and my children’s while trying to work, parent, and keep life moving forward. Nothing I educate my clients on is theoretical. Everything is rooted in the real world.
2. Professional Training
I am a Professional Certified Coach (PCC) through the International Coaching Federation (ICF). It’s a credential currently held by less than 27,000 coaches worldwide. I am also recognized as a Professional ADHD Coach by the ADHD Coaches Organization (ACO). This designation is awarded to coaches who have met specific training and experience requirements, and signifies that the coach has both general coaching and specialized training for clients with ADHD.
My training includes:
Advanced certification in general life coaching
ADHD coaching certification
Additional training in adolescent coaching
3. A Practical, No Shame Approach
I don’t believe ADHD is something that you “fix.”
I believe that it’s something you understand, support, and work with in a way that makes life better.
I believe that the world is not designed for neurotypical brains, so it’s imperative to put systems in place and utilize strategies to make life easier. It’s learning how to work “with” your brains wiring instead of against it.
My coaching blends humor, warmth, metaphor, structure, and strategy. I bring my whole self to this work, and I invite my clients to do the same.
What I Want My Clients to Know About Me
I believe:
You are not lazy.
You are not broken.
You are not failing.
You are a human with a brain that wasn’t build for the systems most of the world runs on. My job is to help you build systems that do match your brain so you can move foward woth more confidence, less overwhelm, and whole lot more grace for yourself.
My work is rooted in ethics, honesty, and practicality. I will always tell you the truth, support you fully, and help you find solutions that work for your real life and not some idealized version of it.
Professional Training & Credentials
I bring together lived experience, advanced coach training, and deep compassion to support ADHDers and the people who love them.
My professional background includes:
ICF Professional Certified Coach (PCC)
Credentialed by the International Coaching Federation (ICF), which means I follow strict ethical guidelines and use evidence based coaching practices that support real, sustainable change.
Professional ADHD Coach (ACO Designation)
Recognized by the ADHD Coaches Organization for completing substantial ADHD specific training and demonstrating advanced competence in supporting attention, executive function, and focus challenges.
Specialized Training In:
Adult ADHD + executive function coaching
Adolescent coaching, including executive function skill building and academic support
Strengths based development
Productivity, focus, and task imitation strategies tailored to ADHD
Motivation and follow through support using research backed ADHD frameworks
Career Coaching Experience
In addition to my ADHD coaching practice, I work professionally as a Career Coach with Randstad RiseSmart. I support participants through:
Career transitions
Workplace challenges
Skills development
Confidence building
Forward motion in work life
This work strengthens my ability to coach adults who are navigating job loss, workplace stress, executive function difficulties at work, performance pressure or burnout.
Together, these credentials and experiences allow me to bring both professional expertise and lived perspective into every session.
My Approach to Coaching
Coaching with me is practical, encouraging, and grounded in real life. I believe my clients are creative, resourceful, and whole. I do not believe that they are lazy or broken. I believe clients come to me because the systems around them are not matching the way that their brain works.
My work focuses on:
Forward Motion
We stay focused on where you want to go next. Instead of digging into the past, we work on what you can do today, tomorrow, and this week to create real change.
The Struggle Bus Metaphor
This metaphor keeps coaching approachable and relatable. Whether your bus is idling, stuck in the mud, or swerving all over the place, we figure out what it needs to move forward again.
Executive Function Support
We look at how your brain handles planning, organization, working memory, transitions, emotional regulation, and follow through and we build tools to make those areas feel lighter and more manageable.
Compassion + Accountability
I bring equal parts encouragement and gentle structure. You always know I’m in your corner, and you also have support to follow through on what matters.
Whole Person + Whole Family Perspective
ADHD doesn’t live in one part of your life. It affects school, work, home, routines, and relationships. My background helps me support clients at every stage and gives me the ability to help families navigate ADHD and focus challenges together.
Real World Strategies
No one needs another complicated system they’ll abandon in a week. We build simple, realistic tools that fit your actual life.
Ready to take the next step?
If anything in my story sounds familiar…if you’ve ever felt overwhelmed, stuck, or exhausted by the daily effort it takes to stay afloat…I want you to know this:
You don’t have to do it alone.
You don’t have to figure everything out.
You don’t have to keep white knuckling through your days.
I’m here to help you find what forward motion looks like for you.
Book a free 30-minute call with me
Let’s talk about what you’re struggling with, what you want instead, and whether coaching feels like the next right step.